Why you should pay for software

June 29, 2016

I along with thousands of others have received an email from Evernote, notifying me that the current plan I’m on will be changing. The change will most likely incur a fee based on my usage.

Like a lot of software shops lately, Evernote is rethinking how to prioritize and move their product forward in a way that keeps the lights on. As well as being able to implement features their customers are asking for.

While I don’t necessarily agree with how they are changing their plans I completely agree with companies making changes like these.

Consumers are extremely quick to download a free app, use it’s service extremely heavily and even promote/praise it. But when it’s time to take an action that directly affects the success and stability of the product it’s shot down as quick as an email or blog post is published.

What’s disheartening is that my Twitter feed is mostly full of developers and very tech savvy people, those who can grasp that to run a company you must have a business plan and you must *make money.* I open my feed to see nothing but whining, ranting and negative comments. Other developers pleading for someone to “make an alternative quickly.”

Someone will make an alternative, it’ll show up on all the popular startup sites. Then they’ll soon ask for money too because they will be in the same position as Evernote.

In summary: Evernote’s first paid tier is $34.99/yr or $3.99/mo. Basically the cost of parking your car in NYC for 24 hrs or 2/3 the price of your horrible Starbucks drink you probably get 3-4 times a week. You can rant all you want, but most likely a few of your non-tech relatives are using Evernote – which says a lot!

~Don’t be an asshole~ Be nice! If you use the app and want it to stay around, pay for it.